A Seamless Real Estate Experience — From Smart Filters to Virtual Showings

About project

A web platform for a U.S.-based real estate agency offering MLS-integrated listings, Matterport 3D tours, smart filters, online scheduling, and a full agent dashboard — aimed at improving lead quality and streamlining the client journey.

Challenge

Our client, a regional real estate agency with 25+ agents and over 300 active listings, wanted to reduce reliance on aggregators and provide a more modern, self-owned platform that:

• Displays listings synced with the MLS, along with manually added exclusives
• Includes Matterport 3D virtual tours to better pre-qualify leads
• Offers advanced filtering for users (by location, school zones, pet policies, etc.)
• Enables online scheduling with automated confirmations
• Provides agents with tools to manage showings, questions, and communication
• Delivers a seamless experience across desktop and mobile

Solution

1. MLS Listings + Smart Search

• Real-time sync with the local MLS using RETS/RESO Web API
• Custom filters: number of bedrooms, price range, property type, nearby schools, lot size, pet-friendly, and more
• Save-to-favorites and compare-listing features
• Dynamic map view with live property pins and zone overlays

2. 3D Tours with Matterport

• Integrated Matterport 3D experiences embedded per listing
• Viewable across devices, with smooth transitions between rooms
• 3D view usage was tracked via analytics to inform marketing decisions
• The feature helped reduce unnecessary in-person showings by improving buyer clarity

3. Appointment Booking System

• Users could select available time slots and request a showing
• Agents received requests instantly, with approval or reschedule options
• Confirmations and reminders sent via Twilio SMS and SendGrid email
• Post-visit feedback prompts captured buyer impressions automatically

4. Agent Dashboard

• Centralized tool for managing listings, leads, appointments, and status updates
• Notifications for new booking requests and client messages
• Editable calendar for personal availability
• CRM-style view for tracking engagement history with leads

Project Team

• 1 Project Manager
• 1 UX/UI Designer
• 2 Frontend Developers
• 1 Backend Developer
• 1 QA Engineer

Tech stack

Impact

Within the first two months post-launch, the platform became the agency’s top-performing inbound lead channel — surpassing third-party portals in qualified request-to-showing conversions.

• ~45% of site visitors engaged with a Matterport 3D tour before requesting a showing
• Site-to-appointment conversion time decreased by over 30%, based on analytics
• The agency observed fewer no-shows and “unqualified” viewings, thanks to better self-screening
• Agents reported spending less time explaining property basics, as prospects came better informed
• Usage data and feedback loops continue to help refine content and guide new listings

Business Outcome

The agency now owns its primary digital sales funnel — providing a modern, branded, and conversion-optimized experience for buyers, while streamlining internal workflows for agents.