A Cinematic, Scrollable Chronicle of Crypto’s Evolution

About project

A fully responsive, interactive timeline developed for Cointelegraph — one of the world’s leading crypto media outlets — showcasing over 11,000 curated historical events across the crypto ecosystem in a scrollable storytelling format.

Challenge

As a top-ranked global crypto media brand, Cointelegraph aimed to create a flagship editorial product:

• Visually immersive
• Mobile-optimized
• Educational, yet accessible for newcomers
• Deeply integrated with its content ecosystem
• Scalable to support thousands of historical events across 15+ years of industry development

Goal: Turn crypto’s chaotic timeline into a structured, explorable, and engaging digital experience.

Solution

1. Cinematic Timeline Interaction

The interface was built as a "Star Wars-style" scrolling experience, gradually revealing more detail as the user moved through time:

• Key milestones anchor each era (Genesis Block, Ethereum, ICO boom, DeFi rise, Terra collapse)
• As users scroll deeper, over 11,000 events emerge contextually, using progressive disclosure
• Event density adjusts by zoom/scroll level to avoid overwhelm
• Built-in filters allow segmentation by topic: technology, regulation, finance, community, etc.

2. Mobile & Desktop Optimization

The experience was developed for full accessibility and performance across devices:

• On desktop: horizontal scroll with cinematic animations
• On mobile: vertical scroll, collapsible epochs, fast navigation anchors
• UX adapted for tap/swipe, lazy-load rendering, and seamless transition between narrative and timeline views

3. Editorial Integration & Strategy

Content was sourced and verified in collaboration with Cointelegraph’s editorial team. The timeline automatically connects to related articles, providing depth for power users and casual readers alike.

CMS hooks ensure that new historical events can be added dynamically as the industry evolves.

4. The Business Goal

The project was also sponsored by one of Cointelegraph’s advertising partners, designed as a branded editorial experience to:

• Elevate the sponsor’s visibility through high-value content
• Deliver long-term brand exposure via evergreen, searchable content
• Move beyond banners and into narrative-based brand association

Result: The campaign met expectations in full — generating high engagement, SEO traction, and long-term positioning for the sponsor.

Project Team

• 1 Project Manager
• 1 Lead UX/UI Designer
• 2 Frontend Developers
• 1 Backend Developer
• 1 Content Strategist
• 1 QA Engineer

Tech stack

Impact

“History of Crypto” became one of Cointelegraph’s most engaging long-form editorial products to date.

• +22% time-on-page vs. standard content
• 68% mobile usage, proving effective adaptive UX
• 100K+ unique views in the first 30 days
• Referenced by educators, journalists, and industry insiders
• Reinforced Cointelegraph’s position as a top-tier educational and storytelling leader in the crypto space